Suzlon – A Case for Investment & A Great Turnaround Story

A Note from Sowmay: It’s been a long time, I wrote any post. Busy with a fintech startup. Anyway – in the meantime – I have an extremely exciting guest post to share with you from Nolan, who accurately predicted the Suzlon’s turnaround years back. An in-depth & awesome analysis, and what he talks about is definitely something new that I’m following too. Check it out and enjoy!

Here’s Nolan…

Suzlon is a trader’s paradise. A stock high on liquidity and volumes traded, volatile with high beta (2.78 as per Zerodha). And it has been an investor’s nightmare in its ten-year history.

I had 250 shares of Suzlon in my account which I had purchased in 2010. Since then I never bothered to check them again….until 2015. Two events that changed it all were:

I read an initiating coverage by Nomura highlighting the turnaround in April 2015, one of the first research houses to spot the value in Suzlon. But there were few takers, and understandably so.

Suzlon Energy rated ‘Buy’ by Nomura

The whole of FY16 and FY17 went into putting company’s operations back in place, while prices kept getting battered due to FCCBs getting converted to equity and getting sold eventually. In fact, their FY2016 claim of getting back to profitability was also not entirely true as the profitability driven by operations has come only in FY17 confirming a turnaround now.

I took a position in Suzlon in early 2016 and have since been accumulating as I get more convinced of the story. I am sitting in profits but am greedy for more as I see more unlocked value in the stock.

Why is Suzlon a case for investment?

Before we begin understanding the Suzlon investment case we must eliminate the bias we already have due to its dark past. We can’t drive forward looking constantly at the rear view mirror.

Instead, a company is worth its potential to generate future cash flows. I understand the management is the same and debt is still there, but what has changed is the vision and the strategy. My case is purely from a strategic standpoint. And my investment decision is based upon three premises.

1) Market Growth

Suzlon is focusing on healthy organic growth by leveraging the increasing domestic and overseas demand for renewable energy. The opportunity is so big that this industry is set to boom in coming years. And it’s not a two, or a three, or a five-year story. It is set to grow for next 1-2 decades and probably more.

We already know the targets set by government domestically. In fact, US is thinking about ending the use of Oil as a fossil fuel in favour of electricity by 2030. Now whether this demand would be fulfilled by conventional sources or the alternate sources (which have become the mainstream source now), is not difficult for anyone guesses.


We are on the cusp of one of the fastest, deepest, most consequential disruptions of transportation in history. By 2030, within 10 years of regulatory approval of autonomous vehicles (AVs), 95 per cent of US passenger miles travelled will be served by on-demand autonomous electric vehicles owned by fleets, not individuals, in a new business model we call “transport-as-a-service” (TaaS).

Source (Economic Times)


The short-term uncertainty prevailing in the market with regards to the cut in incentives (Generation-based Incentive & Accelerated Depreciation) and the introduction of an auction based regime is being misunderstood as a threat for Suzlon.

Reduction in incentive shows that the industry is stepping out of infancy and does not require government support anymore. Going by the concept of Industry Life Cycle, it seems that the renewable industry is set to enter into a growth phase where the volumes will surge exponentially.

Now when the volumes are high, the customers have the bargaining power to negotiate better rates/prices. So prices go down. But the loss of price margin gets ‘over-compensated’ by a greater volume growth.

Because the law of demand says that ‘as the price goes down, demand/volume further increases’. The real impact of this transition will be seen only at the company level where the companies having more efficient operations (lower costs) emerge as beneficiaries over companies who are less efficient. It’s a common evolution process every industry goes through its life cycle which at the company level separates the wheat from the chaff.

Hence incentives removal/reduction and pricing change would only increase the size of the wind energy sector. Suzlon will benefit from these measures due to its low-cost leadership.”

Premise One – A strong market growth can drive operational performance and growth for renewable energy companies.

2) Sustainable Competitive Advantage

But so what if the market is good? Suzlon will still have to fight it out in the highly competitive market. Let us look at some of the strengths of Suzlon:

  • Technology

The best that happened from the Senvion debacle is that Senvion’s proven technology stayed with Suzlon. Their product capability is unmatched among domestic players and can only be compared to their nearest competitor Gamesa-Siemens, a renowned MNC.

Suzlon’s technological capability opens the door for overseas expansion. They would leverage from the low-cost (manufacturing in India) best-in-class products (R&D centres in Europe) to compete against the best companies in the world.

Also, it is noteworthy that many overseas players are setting/planning to set up manufacturing bases in India.

Would India allow domestic business to such players unless Indian companies are allowed to compete in their local geographies? Suzlon will certainly benefit from such an arrangement. To add to that, it is the only Indian player to leverage from the Hybrid segment of the market, all thanks to its technology.

  • Soft power (Relational Capital)

Suzlon being a veteran in this business demonstrates considerable soft power over the value chain participants and among all other stakeholders in the domestic market. The difference is visible when we see Inox Wind finding it hard to force the signing of FIT contracts while Suzlon (as they claim) had no trouble in continuing to execute FIT orders.

  • Vertically Integrated Value Chain

Suzlon has R&D centres, manufacturing facilities and service support centres spread across the globe. It enables end-to-end value chain capabilities like R&D, designing, land acquisition, project management, consulting, operations and maintenance services etc.

Also, they produce (correct me if I am wrong) all related products like rotor blades, turbines, turbine gear boxes, generators, panels, towers etc. This ensures higher control and cost cutting in value chain activities, quick and flexible response to customers, timely turnkey solutions.

Management guidance of maintaining its margins despite pricing pressure is only possible due to the vertically integrated value chain of Suzlon.

When Inox Wind delivered a mediocre performance in FY17 (losing market share from 23% to 11%), markets reacted and punished Suzlon too. But since Gamesa had already reported solid numbers (increasing its market share from 29% to 37%), it was more logical to presume that both Gamesa (~8% gain) and Suzlon (increased from 26% to 32% with 6% gain) have eaten up Inox’s market share (-12%).

If you do a little maths then (8+6=14%), it means that these two players have not only gained market share from Inox (12%) but from other smaller players too (2%).

It’s a clear case of Out-Executing Competitors. As the margins squeeze (auction-based regime), the pricing pressure would eliminate the less competent players. Inox was never in the league of Gamesa and Suzlon, who have several years of experience in this industry. Unless a foreign player enters India, this market is consolidating into a near duopoly with an even fight between Gamesa and Suzlon with each having enough market growth to enjoy parallelly.

Premise two – Being a leader in wind energy markets with years of experience, Suzlon holds a sustainable competitive advantage (or so-called economic moat). With only one competitor, the risk of execution is low. High barriers to entry (technology, capital-intensive business and relational capital) will dissuade new entrants.

3) Strategic Plan & Vision 2022

What about debt? Have you looked at their financial position? One look at their balance sheet would be enough to say that it’s a junk stock. In last 10 years, all the hopes have crashed and now you think pigs would fly?

True. I agree with everyone who would argue against a Suzlon turnaround. But like an entrepreneur, an investor has to rely on his gut feeling, an intuition, or a vision. A vision is a dream with a very weak foundation to support but has a strong foresight to provide strength to embark upon. Visions are either realistic or unrealistic. For Suzlon, it’s an improbable yet a very realistic one.

I foresee two scenarios for Suzlon in future: (a) a positive scenario and (b) a second positive scenario

Let us discuss the second scenario first. Suzlon would falter in executing its strategic plan. It will not be able to repay debt and would be at the mercy of its debtholders.

In this scenario, I strongly see Suzlon as a potent target. With low promoter stakes, it’s not very difficult to acquire control of the company. There is nothing wrong with the industry and the capacity Suzlon holds is very valuable if acquired at a discount. Any of the following possibilities can emerge:

  • Hostile takeover by Sanghvi and family

Mr Sanghvi is a shrewd businessman and he won’t shy away from taking over the Company if he saw Mr Tanti deviating an inch from the plan they have laid out for a turnaround. Failing to comply, in my view, would most certainly result in Mr Sanghvi stepping in. In fact, the grapevine on the street says that Mr Sanghvi is calling the shots at Suzlon now and Mr Tanti is taking orders from him.

Sanghvi is using his brother-in-law Sudhir Valia (also credited for structuring the deal between Tanti and Sanghvi) from behind-the-scene to control Tanti and Suzlon. His son is already venturing into solar panel manufacturing business. Ain’t the pieces of this puzzle looking identical, and seem to fit into a grand plan that Sanghvi must have envisioned?

  • Acquisition target

If Suzlon defaults on debt, a consortium of banks would coup against the management and seize control. They would look for a suitable buyer to buyout Suzlon along with its debt. Given that the market is ripe for renewables in foreseeable future, I am assuming that a foreign player wanting to make an entry in India or a large business house like Tatas (already in power sector) would see a good value proposition in Suzlon’s existing capacity and technology.

  • Leveraged Buyout

It is also possible that a private equity firm might pitch-in in partnership with an existing wind energy player to leverage from the cheap valuations at which Suzlon would be available. Their strategy would be to restructure the company and bring it back on course.

All the above scenarios are going to be a positive outcome for a long-term shareholder.

Now let us discuss the first scenario which is based upon the strategic plan formulated by the company and believes that the company will achieve it. Management has laid out its Vision 2022.

Salient features are:

  • Huge installation targets
  • Cost reduction
  • Lower working capital
  • Zero debt

Suzlon made three major mistakes in the past.

  • Used inorganic growth to grow operations but failed to integrate and derive synergies from acquisitions.
  • Used debt financing to fund deals.
  • Misread the market bubble which burst soon after.

Seems they have learned the lessons well because:

  • Now they are looking to purely grow organically.
  • Working hard to reduce debt and aim to be debt-free by 2022.
  • The renewable market has to compulsorily grow after COP 15 accord, with countries having fixed targets to reduce emissions.

The strategic plan lays out a realistic strategy with a vision saying ‘Being debt-free is possible’.

This is how:

  • Suzlon has already reduced the debt by half.
  • Next, they plan to list their subsidiaries, Suzlon Global Services and SE Forge, to raise ~Rs. 3000-3500 crores to pare debt.
  • Largely the debt repayments are scheduled in 2023 as SBLC lenders have approved the extension. So there is no immediate threat of another default. Also, the rate of interest (claimed by the company) is very low so it is not harming the capital efficiency. The low cost of debt would improve the ROCE.
  • CDR exit would improve the credit rating for the company which in turn would help them raise debt at lower cost.
  • Increased FCF from operations will be channelized towards debt repayment. I do not see the company distributing dividends in near future. FCF is expected to be high with improvement in operational performance.

In my personal view, Scenario 1 will pan out benefitting long-term investors with multi-bagger returns. Those who can wait patiently till 2022 and thereafter would benefit the most.

Premise Three: The strategic plan is actionable and realistic. The commitment of the management looks genuine in carrying out the plan with discipline. Even if the plan fails, the only effect upon the company would be the change in management, which is again a positive for shareholders

Risk Factors

Last I would list down the Possible Risks I foresee for Suzlon investors:

  1. Further FCCB conversions of 95 crore shares remaining. This takes the free float to 599 crore shares. Unless promoters increase the stakes or bring in another investor, the price action would be volatile and subdued.
  2. Until the substantial portion of debt is repaid, the market may assign a lower PE to Suzlon compared to industry average
  3. Short term market dynamics would clear out in FY18. The newly introduced Auction-based pricing may affect margins. Although the management is confident of maintaining margins, the effects would only be seen in coming quarters.
  4. General Elections in 2019 can bring in a new government. However improbable, if it happens sector attractiveness domestically would have to be re-assessed.

About the Author: Nolan is an independent, well-invested (MFs, equity market and real estate) and in a way retiring soon. He is also pursuing PhD from an IIT to accomplished his intellectual goals. Learn more about him here. You can get in touch with him on Twitter, Linkedin and ValuePickr.

P.S. – You can join Suzlon Thread on Valuepickr here. That’s where I came to know about Nolan’s Analysis on Suzlon. He is an active member on VP forum. His contribution might assist you in shaping your investment decisions.

Disclaimer: Information is provided “as is” and solely for informational purposes, not for trading purposes or advice.

  • Amit Anam

    Whats the earning visibility over the next few years, as order book wont last till Dec 2017.

    • Nolan

      Govt. has a long-term target of 60gw from wind energy by 2022. They are less than half way through and well on track to achieve it. 6GW will be auctioned in the current year. Suzlon expects to get 40% of this. Additionally, the solar commissioning and their O&M business will add to earnings. Hence there is decent visibility in the coming years.

      Best,
      Nolan

  • Venkateshwarlu P

    Its a good read.. I dont see a vision how they are planning to reduce debt by 2023, when they have increased debt by 2000cr from last year. from latest financial reports its 19000Cr. they need to go exponentially to achieve this feat of zero debt by 2023. This sector has good future but this is already trapped in debt.

    • Nolan

      Net debt has been reduced by 341 crores last year. Rs. 4,000 crores additional liability is primarily due to inclusion of SBLC backed debt being classified as
      current maturity that is March/April 2018. However, they have clearly explained in the conference call that the consent for the extension of SBLC from the lenders has already been taken, and the extension has also been approved by RBI. For all practical purposes, the SBLC backed debt maturity will be now in 2023…so no worries. They have good time at hand to pay-off debt overtime…Focus would be on execution.

  • Arijit Sengupta

    An excellent article. I am a new investor in Suzlon and agree to most of your rather articulate points. My only worry is that until and unless the GOI puts in place the necessary grid plans involving non-conventional energy we might see the gains to be made from the Paris agreement not coming to fruition. But hoping for the best. Many thanks once again. Best. Arijit

  • Tapobrata Behera

    Hello Nolan ! I really appreciate the in-depth analysis did by you. However, I would like to ask you how would you intrepret this article –

    http://www.moneycontrol.com/news/business/economy/all-but-gone-with-the-wind-the-unfolding-sad-story-of-indias-wind-sector-2314771.html

    • Nolan

      Dear Tapobrata, the article reflects short-term uncertainties in wind sector due to procedural delays at Govt’s end, and would not have long-term implications in my opinion. My current stance stays bullish on wind sector from long-term perspective and neutral from short-term (till FY18) perspective. The only event I foresee at the moment which can possibly derail the sector could be the change in Govt in 2019 general elections. Other than that I do not see any other event (currently known to me) having any material impact on renewable energy sector in India. In fact, I see a bullish breakout in wind sector in FY19. Please go through my recent post on Valuepickr forum for my detailed views on both wind sector and Suzlon. http://forum.valuepickr.com/t/is-suzlon-a-turnaround-story-after-fy16/5575/275?u=nolan

      • Tapobrata Behera

        Thanks a tong for that Nolan 🙂